Both LinkedIn and Facebook are frequently described as Social Media sites. I subscribe to both, although I use them in somewhat different ways. I've noticed that quite a lot of people I know also use both sites too. I am intrigued by the contrast between the differing versions of ourselves which we project.
On LinkedIn, many of us attempt to marshal our very finest corporate vocabulary. Sometimes the resulting stack of superlatives would make even the most brass necked of candidates on The Apprentice cringe.
On Facebook, we seem to strive to project a version of ourselves as very interesting, humourous, fun-loving people with very, very busy lives.
All these images of ourselves are to some extent works of fiction - deliberate projections of something we want to be, or want to be seen as.
The acid test for consistency would be to be able to swap your profile pictures between Facebook and LinkedIn and not feel even a slight increase in anxiety levels!
Anybody willing to take the challenge?
Edgar Bolton. 2013
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